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Archies-"Sugar, Sugar"

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Printed Date: 03 May 2025 at 8:33am
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Topic: Archies-"Sugar, Sugar"
Posted By: jimct
Subject: Archies-"Sugar, Sugar"
Date Posted: 03 June 2008 at 11:05pm
My commercial 45, which is stereo, has a listed time of (2:48), but an actual time of (2:45).



Replies:
Posted By: Brian W.
Date Posted: 03 June 2008 at 11:49pm
Really? I always assumed this would be mono. Great news. Thanks!


Posted By: Yah Shure
Date Posted: 04 June 2008 at 5:15am
Jim, my commercial 45 matches your timing findings, but it is mono. At the time I bought this copy in 1969, the black printing font immediately caught my eye, because it was unlike any RCA font I'd ever seen before.



Posted By: Hykker
Date Posted: 04 June 2008 at 5:27am
Originally posted by Yah Shure Yah Shure wrote:

Jim, my commercial 45 matches your timing findings, but it is mono. At the time I bought this copy in 1969, the black printing font immediately caught my eye, because it was unlike any RCA font I'd ever seen before.


Yeah, it almost looks like the font Captiol was using around that time. Maybe they used one of Captitol's pressing plants to handle unexpected demand?

BTW, my (promo) copy is mono as well.


Posted By: bwolfe
Date Posted: 04 June 2008 at 6:47am
Just looking the scan of that one makes me smile.
1969 what a great year of diverse music.
I would flip it over and play "Melody Hill" too.
Correct on the lettering, its new to me.

-------------
the way it was heard on the radio


Posted By: jimct
Date Posted: 04 June 2008 at 9:26am
Just pulled out my "Sugar, Sugar" promo 45. It is mono, has the exact same print font as my stock 45 does, and looks much different than Yah Shure's 45 scan. My promo also has a listed time of (2:48), but an actual time of (2:45). My promo 45's deadwax is a machine-typed "XYKM-3908--3S". My stock 45 turning out to be stereo was a surprise to me, as my past experience has always been that if an RCA (or associated label, like Calendar/Kirshner) 45 was in stereo, "STEREO" would always appear on the 45's label, and that is not the case here. My stereo stock 45's deadwax is a hand-written "XYKS - 3908".


Posted By: eriejwg
Date Posted: 04 June 2008 at 9:52am
Kirshner Entertainment...would that be Don Kirshner? If so, he had a hand in not just the Monkees but the Archies too.
And, a few years later, Don Kirshner's Rock Concerts on TV!


Posted By: jimct
Date Posted: 04 June 2008 at 10:30am
It's the same guy, John. Kirshner had become so frustrated having to deal with the increasingly strongly-opinionated, "against-his-original-vision-for-the-group" backtalk from Dolenz/Nesmith/Jones/Tork, to the point that Kirshner, the project "founder", had now been personally ousted from anything to do with the Monkees. He then decided, being "very down on moody musicians" at the moment, that his "next big pop thing" project would involve "far-easier-to-control, fictional cartoon characters". Kirshner knew that a couple of his loyal, long-time "anonymous voices for hire", Ron Dante and Toni Wine, would simply do what they were told by him, and, most importantly, do it with no attitude/complaints/backtalk. (I personally interviewed Ron Dante, about 6 years ago, and all of the above came directly from my conversation with him). Kirshner had thought the Monkees situation would also work out that way, too, but he soon discovered otherwise. And since the longtime "Archies" comic strip was currently red hot, in 1968, due to its current hit Saturday morning network cartoon show, Kirshner had found his next project. He then launched his "Calendar" label, which, like the Monkees' label he started, Colgems, was also a sudsidiary of Kirshner's employer and parent company, RCA. Calendar got its name in honor of his good friend, and early Don Kirshner-assisted success story, Neil Sedaka, and his song "Calendar Girl". But, ego soon must've won out, though, according to Dante, and the "Calendar" label, while initially even keeping the same design, was soon transitioned into "Kirshner" records. From then on, Kirshner would use his last name for his projects, like the 70's "Don Kirshner's Rock Concert" series that John mentions.


Posted By: Hykker
Date Posted: 04 June 2008 at 5:41pm
Originally posted by jimct jimct wrote:

But, ego soon must've won out, though, according to Dante, and the "Calendar" label, while initially even keeping the same design, was soon transitioned into "Kirshner" records.


Indeed, weren't "Sugar Sugar" & "Bang Shang A Lang" the only singles released on Calendar? The label had become Kirshner when "Jingle Jangle" was released in late '69.


Posted By: Roscoe
Date Posted: 04 June 2008 at 6:00pm
Originally posted by jimct jimct wrote:

My commercial 45, which is stereo, has a listed time of (2:48), but an actual time of (2:45).


Is your 45 on the Calendar label? If so, then they must have issued both stereo and mono versions, because my Calendar 45 is mono.


Posted By: Yah Shure
Date Posted: 04 June 2008 at 7:52pm
I have a second stock copy of "Sugar, Sugar" (deadwax machine-stamped XYKM-3908--2S) that sports the usual RCA font, but it, too is mono. The label is a deeper orange, and the Calendar logo is purple, rather than the pink on the copy posted above with the title listed first. Hykker, the first copy is definitely an RCA pressing (machine-stamped deadwax XYKM-3908--4S) so they may have run short on Calendar labels and had them printed elsewhere.



Calendar's first five 45s were by Steve Lawrence, Eydie Gorme and Steve Lawrence and Eydie Gorme. Numbers 1006-1008 were all Archies: "Bang Shang-A-Lang," "Feelin' So Good" and "Sugar, Sugar." #1009, the Archies' "Sunshine," came out on Kirshner in 1970, after two 5000-series Archies singles had already charted. Other odd Kirshner numbers included 1010 (Ron Dante), 1011 (Carr & Co.), and 1012 (James Darren.)

Perhaps the label name and numbering confusion stemmed from Kirshner's expansion into television, which was more likely the reason the Calendar name was phased out in favor of one more suitable for Kirshner's expanding corporation (and his own increased visibility.) Maybe Don was looking for the kind of unified brand identity that Dick Clark had successfully established with Dick Clark Productions.

The only non-Archies Calendar/Kirshner 45 from the RCA period that I still hear on the radio (XM's '50s channel) is "Rainy Day Bells" by The Globetrotters, the other 'toon group on the label. It may have been a 1970 record, but it sure fits the format.


Posted By: AndrewChouffi
Date Posted: 05 June 2008 at 7:17am
Hi people,

Does anyone out there involved with Top-40 radio in the Summer of '69 know an answer to this question?

How could a picture-perfect pop record such as the Archies "Sugar Sugar" need 6 weeks of 'Bubbling Under' to make its first week of the Hot 100?

Was it not promoted at radio for its first two months? Was the Archies cartoon off the air during the summer so radio (initially) dismissed the song? Was radio desperately trying to artificially limit the amount of Bubblegum-flavored records coming through the pipeline and almost sabotaged this classic?

Anyone have the real story?

Andy


Posted By: aaronk
Date Posted: 02 December 2018 at 2:56pm
I noticed that "Sugar, Sugar" on Fun Rock is mastered from vinyl. Pat, you may want to make a note of this in the database.

-------------
Aaron Kannowski
http://www.uptownsound.com" rel="nofollow - Uptown Sound
http://www.919thepeak.com" rel="nofollow - 91.9 The Peak - Classic Hip Hop


Posted By: EdisonLite
Date Posted: 09 December 2018 at 12:56pm
Originally posted by AndrewChouffi AndrewChouffi wrote:

Hi people,

Does anyone out there involved with Top-40 radio in the Summer of '69 know an answer to this question?

How could a picture-perfect pop record such as the Archies "Sugar Sugar" need 6 weeks of 'Bubbling Under' to make its first week of the Hot 100?

Was it not promoted at radio for its first two months? Was the Archies cartoon off the air during the summer so radio (initially) dismissed the song? Was radio desperately trying to artificially limit the amount of Bubblegum-flavored records coming through the pipeline and almost sabotaged this classic?

Anyone have the real story?

Andy


Wow, I had no idea it bubbled under for 6 weeks. That's crazy. I'd like the answer to this, too. I wonder if this holds a record - in terms of any song that was the #1 song of the year, or #1 for at least 4 weeks, has there ever been one that bubbled under the hot 100 for 7 or more weeks??


Posted By: AndrewChouffi
Date Posted: 10 December 2018 at 9:11am
To EdisonLite:

Yes, "crazy" is the word!

I remember when I first received an early Whitburn "Bubbling Under" book I read it like a novel and I didn't notice any other hits that ultimately had that type of trajectory! That's why I'm still looking for some "lived thru it" opinion.

there have certainly been some smashes that were on the Hot 100 for quite a while before breaking into the top-40, but to bubble under the Hot 100 for six weeks and then a smooth climb to #1 is uncommon, to say the least!

Andy


Posted By: PopArchivist
Date Posted: 10 December 2018 at 8:02pm
Andy,

I don't think any song had that trajectory and got to #1 eventually. I know some songs have come in at 90's chart position and then shot up to #1 the next week, but no one outside this song stayed below the Hot 100 for 6 weeks and eventually made it to #1. A record that probably won't be broken.


Posted By: Santi Paradoa
Date Posted: 10 December 2018 at 8:43pm
This is the very first 45 I ever purchased with my own cash. I was eight years old. Had no idea it bubbled under for six weeks either. Still my all time favorite song even five decades later. Best three minute pop tune ever.

-------------
Santi Paradoa

Miami, Florida


Posted By: Paul Haney
Date Posted: 11 December 2018 at 4:41am
Just a quick clarification.

"Sugar Sugar" actually Bubbled Under for 5 weeks (not 6)
before hitting the Hot 100.

It debuted on Bubbling Under on 6/21/69. Here's the
chart action: 124, 123, 110, 102, 101.

It's certainly unusual for an eventual #1 hit to Bubble
Under for so long. Off the top of my head, I remember
"The Night The Lights Went Out In Georgia" by Vicki
Lawrence Bubbled Under for 4 weeks before hitting the Hot
100.

Since I was only 3 years old at the time, I can only
speculate as to why "Sugar Sugar" took so long to catch
on. Looking at the radio charts posted in ARSA, it
appears that the song took awhile to build. By the end of
July 1969, it was starting to hit the Top 10 and really
exploded around the middle of August. I'd have to guess
it was a combination of smaller label, no real group and
a glut of bubblegum records that all contributed to the
slow start.


Posted By: AndrewChouffi
Date Posted: 11 December 2018 at 6:28am
To Paul Haney:

Thank you for your input!

I just pulled out my old RR 'Bubbling Under The Hot 100 1959-1985' book to refresh in my mind the chart action of "Sugar Sugar". You're right, "Night The Lights Went Out In Georgia" is also an anomaly.

I've kept that old 'Bubbling Under' book because it's the only Whitburn book I know of that has that "Hot 100 Bound" section!

Andy


Posted By: Hykker
Date Posted: 11 December 2018 at 7:36am
Originally posted by Paul Haney Paul Haney wrote:

I'd have to guess it was a combination
of smaller label, no real group and a glut of bubblegum
records that all contributed to the slow start.


I'm not sure that "smaller label" was much of a factor,
given that Calendar was distributed by RCA at the time.

One other possibility that you didn't mention was
corporate group policy. I don't know if it was a
company-wide policy or not, but WRKO in Boston, one of
the more influential stations in New England at the time
played almost no bubblegum. Even big hits like "Simon
Says" or "Yummy Yummy Yummy" were absent from their
surveys. It may have taken a lot of "persuading" by the
RCA promo reps to get the song on the bigger stations.


Posted By: The Hits Man
Date Posted: 11 December 2018 at 8:52am
In 1970, the Sunshine album by The Archies was issued on
the Calendar label. It is possible the pressing plant
used for my copies had left-over Calendar label stock.

-------------


Posted By: Paul Haney
Date Posted: 11 December 2018 at 9:59am
Found this on the Songfacts website, re: "Sugar Sugar":



The song met with resistance at radio stations, which
didn't want to play a cartoon band. According to Andy
Kim, Don Kirshner hired an experienced promotion man to
work the stations. His tactic was to visit the stations,
play the song for the program directors, but not reveal
the artist until they agreed to play it. In some cases,
he could only get them to play it once, but that was all
he needed because the phones would light up. Said Kim:
"That was the best part of being in the music world then
- you really had such an active audience response to what
they hear. And you didn't have that many choices. So, if
the audience loves it, you play it. And that started what
became a wildfire all across this planet. When I toured,
no matter where I was, I'd start the song and everyone
would sing along."


Posted By: Chartman
Date Posted: 11 December 2018 at 1:33pm
Originally posted by AndrewChouffi AndrewChouffi wrote:

To Paul Haney:

Thank you for your input!

I just pulled out my old RR 'Bubbling Under The Hot 100 1959-1985' book to refresh in my mind the chart action of "Sugar Sugar". You're right, "Night The Lights Went Out In Georgia" is also an anomaly.

I've kept that old 'Bubbling Under' book because it's the only Whitburn book I know of that has that "Hot 100 Bound" section!

Andy


Prior to 1985 there were 125 songs that bubbled under that eventually reached #1 - all but 30 bubbled under for only one week.

"I Am Woman" by Helen Reddy and "Car Wash" by Rose Royce bubbled under for 5 weeks - Reddy actually charted 115-99-98-97-107-106-106-104, then 6 weeks later began its run to #1.
"Baby, Come Back To Me" by Patti Austin bubbled for 4 weeks

After 1992 "Maria Maria" by Santana bubbled for 8 weeks
"Cheerleader" by OMI and "Everything You Want" by Vertical Horizon bubbled for 5 weeks
"Bad Day" by Daniel Powter and "Black Beatles" by Rae Sremmurd bubbled for 4 weeks

Currently "Freestyle" by Lil Baby has bubbled for 36 weeks. It fell off the chart this week (due to 3 new releases by Hip Hop "stars") but will certainly return next week.


Posted By: AndrewChouffi
Date Posted: 12 December 2018 at 6:41am
To Chartman:

Thank you for all the research!

In particular, I had forgotten how long it took to make "Baby Come To Me" a hit.

I remember programming the track as an LP cut as a 'slow dance' in a nightclub I was working almost a year before it became a consensus radio hit.

The LP vinyl actually had an extended intro that I'm not sure ever made it to CD!

Andy


Posted By: KentT
Date Posted: 12 December 2018 at 7:57pm
Originally posted by AndrewChouffi AndrewChouffi wrote:

Hi people,

Does anyone out there involved with Top-40 radio in the
Summer of '69 know an answer to this question?

How could a picture-perfect pop record such as the
Archies "Sugar Sugar" need 6 weeks of 'Bubbling Under'
to make its first week of the Hot 100?

Was it not promoted at radio for its first two months?
Was the Archies cartoon off the air during the summer so
radio (initially) dismissed the song? Was radio
desperately trying to artificially limit the amount of
Bubblegum-flavored records coming through the pipeline
and almost sabotaged this classic?

Anyone have the real story?

Andy


I think this 45 climbed the charts when the Archies
cartoon began the season, and the TV cross promotion
helped the track gain airplay, and chart action from the
TV show success.

-------------
I turn up the good and turn down the bad!



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