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Major Hot 100 revamp adds YouTube views |
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Brian W. 
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Joined: 13 October 2004 Location: United States Status: Offline Points: 5 |
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 Topic: Major Hot 100 revamp adds YouTube viewsPosted: 21 February 2013 at 12:30am |
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Didn't hear about this till today. Wondered what was taking them so long to post the Hot 100 this week. If they had put this in place a few months ago, "Gangnam Style" would have been #1 on the Hot 100. Not sure how I feel about this...
http://www.billboard.com/articles/news/1549388/baauers-harle m-shake-debuts-atop-revamped-hot-100 |
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TomDiehl1
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Joined: 13 January 2006 Location: United States Status: Offline Points: 0 |
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Posted: 21 February 2013 at 12:36am |
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How are they even going to keep track of the views week to week? Didn't the major music companies remove millions and millions of views on videos last year because they were rigged? I also have a coworker who is paid by youtube to watch videos.... and lastly the average view time on one of my videos is just over a minute (which means some people watch some in their entirety and some skip them after 5 seconds) but a view is a view.... seems like a bad idea to me.
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Live in stereo.
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Brian W.
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Joined: 13 October 2004 Location: United States Status: Offline Points: 5 |
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Posted: 21 February 2013 at 1:06am |
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I hear you, buddy, but you gotta admit, it's more accurate
than "audience impressions," which has always been a bunch of extremely imprecise B.S., in my opinion. |
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Smokin' TomGary
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Posted: 21 February 2013 at 2:55pm |
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The Hot 100 compilation and interpretation must evolve with the times. It can't be based on 45 singles shipped or sold. Stations no longer issue playlists you can pick up at the record store. The way in which entertainment is delivered and consumed by the audience has changed. How we gauge viewership, listenership, etc. must also change.
As a radio broadcaster we face the reality that our competition is no longer limited to other stations. We have the Internet, personal devices like iPod, etc. to contend with. As I recently pointed out, in the 60's we had car radios. Then came integrated 8-track players, cassette players, CD changers and now personal devices interface connectors. These all take away from radio broadcasters. How relevant and to whom the Hot 100 is today is an interesting debate. Gathering data and interpreting data are two related but distinct tasks. |
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Hykker
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Joined: 30 October 2007 Location: United States Status: Offline Points: 10 |
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Posted: 22 February 2013 at 10:23am |
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Agree 100%. Unfortunately there are those who seem to think that if radio returns to the ways of the past (live dj's, etc.) listeners will come back in droves, ditching all their so-called "new media". Ain't gonna happen. As far as the relevance of the Hot 100, I'm not sure it's had any for at least the past 20 years. Indeed, the decline began in the 70s with the rise of album-rock radio, with legitimate hit songs that were never released as a single, thus being ineligible for inclusion. These days with listening so fragmented, there is no such thing as an across-the-board hit...a song can be huge in one genre (urban, alt-rock, CHR-pop), yet a large percentage of listeners may have never even heard of it.
Yeah, a spin is a spin, yet a play in overnights or Sunday evening reaches a fraction of the ears that a spin in drive-time would. Has Mediabase started weighting spins by daypart? Even that would be a pretty inexact science. |
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Smokin' TomGary wrote: